Social Media Management/ Digital Marketing
My Framework:
1. Establish a clear vision
2. Agree on an end-goal
3. Discuss the creation of a clear and
concise voice
4. Understand the audience
5. Generate content & copy
6. Create a detail oriented social calendar
7. Maintain and grow engagement
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Skill-set:
Writing copy, creative directing content, producing branded deliverables, community engagement, trend spotting
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Proficiency in:
Photoshop, Adobe Rush, Canva, Laylo, SEO Marketing, Paid Adverts
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Managed single and music video release, with the goals of increasing first day streams and collecting audience data to further promote her career.
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End Result: a 200% increase in Laylo sign-ups using specially curated incentives and a 37% increase in first day streams.
Managed the social department for Elements 2021, which included social roll-outs, leading the on-site media team, overseeing influencer and artist content, and overseeing comments/ direct messages throughout the fest.
End Result: ticket sell-out a month earlier than previous years, 75% engagement increase across all social platforms, 20,000 follower increase, 45% improvement on email click-through rate.
Focused on SEO marketing, paid Meta adverts using A/B testing, and created copy that aligned with the brands voice.
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End Result: a better understanding of the audience and what posts they engaged with, which resulted in more accurate advertisements and an increased click-through rate of 67% with a +30% uptick in ticket sales.
